The Longest Day: How to Get Involved

June 21, 2024

It is officially summertime! As the seasons change from spring to summer in late June, we celebrate the Summer Solstice. It’s also known as the longest day of the year when we have the most daylight and the least amount of time in the darkness. But did you know what else “the longest day” refers to? It’s a cause that’s near and dear to many of our hearts, as so many of us know and love people living with Alzheimer’s disease. 

What is it?

The Alzheimer’s Association has used this day to create one of its biggest and most impactful fundraising efforts, dubbed The Longest Day. The idea is to “outshine the darkness of Alzheimer’s.” It’s a global call to action to help end Alzheimer’s and other dementia-related diseases, and honor those affected by the disease. It helps raise funding for crucial research and awareness of this disease. 

How does it work?

Getting involved in The Longest Day is really quite simple! Participants choose an activity that they enjoy, or one that honors someone they love, and fundraise for the Alzheimer’s Association at the same time. The event or activity is often inspired by a loved one, such as hosting a bake sale to honor a grandmother who loved to bake for her family. But if you’re thinking – oh no, it’s too late to participate this year – don’t worry! The Longest Day fundraising can be enacted on any day of the year! The actual calendar date isn’t nearly as important as the impact that’s made by raising awareness and funds. 

How do senior living communities get involved? 

Many senior living communities, families, and caregivers host events to support this worthwhile and heartfelt cause. For example, some communities host art shows that feature a combination of resident-created artworks and works donated by local artisans. Residents, friends, and families attend the event and bid on the artworks, and/or purchase raffle tickets, hoping to hear their winning numbers called! 

Not only do communities benefit from mixing, mingling, and taking in beautiful works of art, all proceeds are all donated to the Alzheimer’s Association. Every powerful event and fun gathering is a win-win. 

Where can you find out more?

As the entire month of June is Alzheimer’s and Brain Awareness Month, it is a great time to learn more about this all-too-prevalent disease and how it affects the ones we love. Find more information on Alzheimer’s and The Longest Day by exploring the Alzheimer’s Association’s aptly-named website. And if you think your loved one might be exhibiting early stages of Alzehimer’s, you can find additional information and support on our Memory Care resources page.