Sarah Amtower Named Brand Marketing Manager of LCB Senior Living - LCB Senior Living, LLC

LCB Senior Living corporate sign

Sarah Amtower Named Brand Marketing Manager at LCB Senior Living in Norwood, MA


LCB Senior Living, LLC is pleased to announce the selection of Sarah Amtower as the company’s Brand Marketing Manager.  In this newly created role, Ms. Amtower will maintain and contribute toward the LCB brand, both at the corporate and community level.

Ms. Amtower has several years of experience in brand marketing and in the senior living industry.  Prior to her employment with LCB, she served as a Corporate Marketing Associate with Wingate Healthcare.  There, she worked on special branding projects, including successfully re-branding businesses through redesign of websites and collaterals, and implementing brand awareness advertising campaigns.

In Ms. Amtower’s new role with LCB, she will be responsible for overseeing LCB’s brand throughout each of their communities.  She is charged with ensuring that LCB’s premium brand remains consistent across all marketing channels, and with carrying out branding campaigns that contribute toward LCB’s successful image.

Independent Living residents at LCB Senior Living communities have private apartments with a kitchenette and bath, along with the peace of mind of 24-hour security, three nutritious meals prepared and served “Anytime Dining” style on-site, fitness center, available laundry and cleaning services, a full activities program, building and grounds maintenance, and a host of optional services.  Assisted Living residents have all of the above, along with assistance with the activities of daily living, including dressing, bathing, medication reminders, and other services.

All LCB communities include the company’s renowned Reflections Memory Care services for residents with Alzheimer’s disease and other memory impairments.  In addition to offering sophisticated cognitive programming and a range of daily services, Reflections is a secure, safe environment with its own common areas, walking courtyard, and other amenities.  All programming was developed in collaboration with the Harvard Medical School, McLean Hospital and Brigham & Women’s Hospital.

LCB Senior Living, LLC is a leading senior housing operator and developer with roots that go back to 1994. Headquartered in Norwood, Massachusetts, the LCB team was among the region’s first Assisted Living providers. The company owns and/or operates communities throughout New England and the Mid-Atlantic states, offering the finest Independent, Assisted and Reflections Memory Care living options.